This video by Mike Posner shows a lot of the conventions that Andrew Goodman discovered whilst studying Music Videos.
The lyrics within this video are illustrated within this video. For example, the opening line "I took a pill in Ibiza", the opening shot is a picture of a hand holding a pill. The next shot shows a close up of Mike Posner himself, which shows star iconography as he features regularly within the majority of his videos, however this is an unique occasion as he is negatively portraying himself with the face that it is himself taking the pill. Another example of lyrics and visuals being illustrated is a shot of people staring and even removing their glasses to look at Mike as he walks past the large crowd in the club whilst the lyrics state "because i'm a real big baller". Goodman also believed that from his research, Music videos generate genre characteristics, as this is a Dance genre music video, it is set in the appropriate location of a club. The next topic that can be discussed is the Looking and Voyeurism within the music video.
Exhibitionishm plays a large part in the music video and specifically the dance genre in general . Women appear to be throwing themselves at Mike within the video and there also appears to be a large amount of women compared to males. There is a specific scene in which Mike is having sex with a girl in the cubicle of a toilet and the lyric is "I already blew my shot" a line that could be interpreted as something of a sexual nature but at the same time of illustrating lyrics it is showing an intimate location and nudity to some extent. This video is a really good example for accompanying Goodmans research of narrative + performance and the lyrics definitely are being illustrated by the visuals. Jake Bugg - Two Fingers
This video directed by Jamie Thwarves includes a lot of features that Goodman discovered from his research.
The video often illustrates the features between lyrics and visuals, for example when Jake sings the line "I drink to remember, I smoke to forget" shows a long shot of Jake walking down a street with a guitar smoking. Another example is when Jake says " I go back to Clifton to see my old friends" a long shot is shown of Jake sitting with his friends.
Because of the genre, there isn't really a link between music and visuals, so I would say that this video contradicts the music due to how the two do not accompany each other, where as the lyrics link nicely.
In terms of the genre characteristics, this video features quite a few conventions Goodman discovered. The main convention is narrative which is apparent, it is as if he is telling a story from his past. Jake is also seen in a studio, a regular convention in alternative/rock genres however this time he is performing in the narrative and therefore not playing in time with the music, it appears as though he is jamming with other musicians, finally we get the last part of the story as he is seen on stage in a stadium performance another regular convention within rock music videos.
Several close ups of the artist, another convention, is also heavily featured, this supports the artistic portrayal and branding that are suggested with Jake Bugg who is widely known for his Harrington Jacket, Fred Perry Polo and acoustic guitar. These features also link with Jake's style of course with his start iconography.Intertextuality plays a role in the majority of Jake Bugg's music video as Vicky McClure from the social realism series and movie 'This Is England' features in the video. This creates a star image within his videos attracting more people. It could also be argued that Jake's videos are shot to look like social realist films, this is due to technical conventions such as lack of studio lighting, handheld camera, other conventions also such as taboo topics, in this case it would be domestic abuse and heavy drinking.
CHVRCHES - Leave A Trace
The lyrics and visuals within this video do not actually accompany one another so I would say for this video the lyrics are contradicting the visuals. However in terms of the music and visuals I would say that the music is amplifying the visuals, for example the beats seems to trigger strobe lighting and a variety of colours within the lighting and also the shots used of the Lauren Mayberry, the star in this video and also the lead singer of the band.This song slots into the alternative/pop genre and is set in a studio with a unique muse-en-scene in which there is water, smoke and lots of different lighting. In relation to Goodman's research I would argue this is quite an experimental video as it features no sign of an actual studio or narrative.
The lead signer Lauren features heavily in this video, and there are many close ups of the singer. This is creating a artistic portrayal due to the clothes she is wearing but also it applies implications on looking good.
The video contains no nudity, but in terms of Goodman's research on looking and voyeurism, I would definitely argue that there are cases of exhibitionsim within the video.
Scouting For Girls - She's So Lovely
I studied this video in detail due to its location as I was thinking of shooting my own video in a Bowling Alley also.
Features between lyrics + visualsAll through the song the lyrics are about the affection that the male protagonist has towards the female in the video, hence "She's So Lovely".
As the lead singer sings "she's so lovely", the girl appears for the first time and all of the men are gazing upon her, showing that the lyrics within the song are illustrating the visuals.
Music + Visuals
The music within the song is very upbeat and that illustrates the bright atmosphere of the bowling alley, however I would not say that the video has been edited to cut in time to the music etc.
Music Videos generate Genre Characteristics
The video definitely conforms to it's genre characteristics. The video has been shot in a bowling alley, a positive, atmospheric location, perfect for a song from the Pop Genre. Parts of the video are also shot showing a studio performance, a characteristic that is frequently used throughout alternative/pop/soft-rock music videos. I would also this video has a narrative due to how well the lyrics and visuals accompany each other.Several Close Ups of The Artist
Star Iconography
I would say this video has been styled to look as if it was based in the 80's maybe early 90's due to the mise-en-scene and the style of clothes all the actors are wearing. You could argue this is an experimental concept however I would say that this is another possible genre characteristic as it goes together with the concept of the 'cheesy' pop song.Looking + Voyeurism
I would say that this whole video is based on exhibitionsim. The video and song is about an attractive girl in a bowling alley, and a large amount of males are attracted to her. This is shown in several shots. For example when the girl first walks in, all of the males instantly draw their attention to her. There is no nudity or intimate locations, however there are shots showing part of her body to build up this sexual image of herself and accompany lyrics like "I think, you are lovely".Intertextuality
I would say this music video contains no intertextuality.
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