The client recently came to me and explained he needed a more important promotional video produced. The video he now wants me to produce is a promotional video showcasing the Football Academy at Nuneaton Town FC. The concept is to promote the newly founded Academy and attract young footballers into joining the club. The manager of the club showed me the video his previous club, Ilkeston FC produced and has told me to produce something similar.
VIDEO HERE -------------------------
https://www.youtube.com/watch?v=yhl4T7YkXsI
This is a promotional video by Maidenhead United, this video is also promoting the idea of their newly founded Academy, although it is a different version of the type of video i have been instructed to produce, I like how it features Interviews, this is a feature I will discuss with the client and gain their views on the feature.
Black and White footage - The client feels that b&w footage can be effective, It would be dramatic for certain scenes however I am not too sure about the whole promotional video being shot in b&w.
Contents
The main contents of the video will be the facilities around the stadium, the way the manager and coaching staff develop young players with ability into professional footballers and the education side of the academy.
It's important I highlight the positive points of the facilities, the video needs to make young players want to join the club.
I've been instructed to make sure I emphasise the importance of education throughout the Academy. I intend to do this by using shots of the players participating in lessons, at the same time i'll be showing the viewer the facilities.
Footage I Need
-Match action - This will be shot Thursday 25th February & Tuesday 1st March
-Training shots - This will be shot Friday 26th February
-Interviews - Monday 29th February
Equipment
-Canon 5D
-Tripod x 2
-GoPro
-Slideover Track
-Boom Mic
-Shotgun Mic
-Drone - For aerial shots
Thursday, 25 February 2016
Thursday, 4 February 2016
Promotional Video Production - Planning
I intend to promote the Boardroom Hospitality at Nuneaton Town FC for my promotional video production.
Business Objective
I aim for my promotional video to sell the idea of visiting the boardroom for the VIP match day experience to anyone potentially looking at visiting Nuneaton Town FC for future games. I aim for people to feel like they want to book a place in the Boardroom after they have viewed the video, because it has been represented so well, that is my aim.
Audience
I don't want to focus on the football side of things, I want to show how lovers or loathers of football should book a place for match day hospitality due to the quality of food, extra benefits of booking and other exclusive features. All of these features will be explained in the promotional video, but I'm aiming to keep the audience at a mainstream scale. It also has to be engaging for the viewer from the start; due to the target audience being all ages, I need to do something appropriate for all ages, whether that is a child or a pensioner. The main feature of the match day hospitality is the 3 course meal, and I'm hoping to highlight how anyone can enjoy the quality food on offer, this I feel I can target to any age, it is something that is of interest to everyone.
Message
Currently there a newspaper advertisements featuring the match day hospitality, however I feel a video would be extremely beneficial to the business as it's visually showing the service on offer and also the customers from previous experiences. The main message I want the viewer to leave with after viewing the video, is that, Nuneaton Town FC have great hospitality on offer and that anyone can enjoy this service on a match day.
Distribution
I believe social media is the best way to advertise anything today. Twitter, Facebook, Instagram - they all allow you to share information to millions of people, although the people viewing the video may not be appropriate due to where they live etc, however you are still reaching out to people and building up awareness. Also it would be less difficult to distribute my video for the Football Club to their large following on social media, however you would still have to make sure the description was appealing to draw them in to watch the video.
Concept
Dave Sharpe who is the Commercial Manager at the Club will be doing the voiceover for the promotional video, I feel this is important as it is his job to sell the hospitality packages for a match day. I want the video to cover everything with nice, crisp and engaging shots. I am hoping the main selling point will be the occasional shot of people enjoying the food and the exclusive interviews, after all people are not going to be interested if they don't feel as if other people have enjoyed this experience.
Business Objective
I aim for my promotional video to sell the idea of visiting the boardroom for the VIP match day experience to anyone potentially looking at visiting Nuneaton Town FC for future games. I aim for people to feel like they want to book a place in the Boardroom after they have viewed the video, because it has been represented so well, that is my aim.
Audience
I don't want to focus on the football side of things, I want to show how lovers or loathers of football should book a place for match day hospitality due to the quality of food, extra benefits of booking and other exclusive features. All of these features will be explained in the promotional video, but I'm aiming to keep the audience at a mainstream scale. It also has to be engaging for the viewer from the start; due to the target audience being all ages, I need to do something appropriate for all ages, whether that is a child or a pensioner. The main feature of the match day hospitality is the 3 course meal, and I'm hoping to highlight how anyone can enjoy the quality food on offer, this I feel I can target to any age, it is something that is of interest to everyone.
Message
Currently there a newspaper advertisements featuring the match day hospitality, however I feel a video would be extremely beneficial to the business as it's visually showing the service on offer and also the customers from previous experiences. The main message I want the viewer to leave with after viewing the video, is that, Nuneaton Town FC have great hospitality on offer and that anyone can enjoy this service on a match day.
Distribution
I believe social media is the best way to advertise anything today. Twitter, Facebook, Instagram - they all allow you to share information to millions of people, although the people viewing the video may not be appropriate due to where they live etc, however you are still reaching out to people and building up awareness. Also it would be less difficult to distribute my video for the Football Club to their large following on social media, however you would still have to make sure the description was appealing to draw them in to watch the video.
Concept
Dave Sharpe who is the Commercial Manager at the Club will be doing the voiceover for the promotional video, I feel this is important as it is his job to sell the hospitality packages for a match day. I want the video to cover everything with nice, crisp and engaging shots. I am hoping the main selling point will be the occasional shot of people enjoying the food and the exclusive interviews, after all people are not going to be interested if they don't feel as if other people have enjoyed this experience.
Wednesday, 3 February 2016
Video & Evaluation
https://www.youtube.com/watch?v=OT9ZWsW6DUE&feature=youtu.be
EVALUATION
I have based my own Psychological film on the loyal fans of the Non-League English side, Nuneaton Town FC. I have decided to present my film in a documentary style approach.
After studying previous football documentaries and also several theorists, I felt that linking my documentary to Lacan and his views and theory on Obsession would link together nicely. I came to this conclusion as most football fans are extremely loyal to their club, however, what if it was more than loyalty? Why do they spend so much money and time watching their team play? As Jacques Lacan said "To be an obsessional means to find oneself caught in a mechanism, in a trap increasingly demand less and endless."
Target Audience - Football fans with an interest for Non-League football. General sports fans may also be interested by this documentary also as loyal fans apply to any sport.
Mode Of Address - Formal voiceover discussing the regular features of Non-League football and the fans that spend thousands of pounds over the years to support their club.
I have included several shots of the grounds that Nuneaton play at, as I want to express how they are far from luxurious. The purpose of these shots is to make people wonder, why do 70 fans travel to North Ferriby from Nuneaton, a 236 mile round trip on a cold, wintery, Tuesday night, to stand for 90 minutes? (1 min 8 secs).
I am extremely pleased with the two interviews that were in the documentary, both of the interviewees really showed their passion for the club and the best point of all was that both voiced how it was "in their blood". This repeated quote really helped my documentary progress, it supported Lacan's theory of obsession and also the point I was suggesting that the support from certain fans could be more than loyalty. However with the technical side of the interviews, both were shot in low lighting and I already had the camera on quite a high ISO lowering the quality. Although when it came to editing my footage together, the shots were still dark, meaning I had to edit the footage's lighting by raising the brightness, therefore this lowered the quality further.
Technical
I have tried to use unique shots to break up Interviews and keep the viewer engaged. The GoPro shot of Stockport County turned out really well in particular as It's a shot that isn't typically found in other documentaries, this is something i've tried to achieve also, using different shots and not necessarily used all the conventions of a documentary.
The timelapse was also used as the last shot for the voiceover, although I'm happy with the way the footage has edited, I am disappointed how the natural light has lowered the quality at parts. Despite this it's still a unique shot and I feel it fitted into the sequence nicely.
I was pleased with the first interview with Dave Sharpe and how it was shot. I shot it at quite a low aperture, allowing Dave, the interviewee, to be the main focus point. If you look at the majority of film and documentaries, most have been shot using this technique.
Audio
The first interview with Dave was not captured as well due to the fact it was shot using the inbuilt microphone in the Canon Camera. Meaning when it came to editing the footage, I had to raise the volume to the maximum and this affected the quality. The second interview, with Andy, I did not make the same mistake, Instead I used the attachable Zoom mic, massively increasing the quality of the interview.
Overall I am pleased with how my documentary has turned out. I think the main positives are the voiceover, the interviews and how they can be linked the studies that we conducted, and also the shots of the ground which really express the difference of Non-League football compared to the Premier League.
Editing
It was extremely important I kept all of files and shots neat and in categorical order whilst I was editing. This enabled me to access the files I needed with ease and not waste time searching for files. I also colour labelled the files and shot based on whether they were in use in the sequence. For example all of the shots below colour labelled in violet were being used at that time in my sequence.
EVALUATION
I have based my own Psychological film on the loyal fans of the Non-League English side, Nuneaton Town FC. I have decided to present my film in a documentary style approach.
After studying previous football documentaries and also several theorists, I felt that linking my documentary to Lacan and his views and theory on Obsession would link together nicely. I came to this conclusion as most football fans are extremely loyal to their club, however, what if it was more than loyalty? Why do they spend so much money and time watching their team play? As Jacques Lacan said "To be an obsessional means to find oneself caught in a mechanism, in a trap increasingly demand less and endless."
Target Audience - Football fans with an interest for Non-League football. General sports fans may also be interested by this documentary also as loyal fans apply to any sport.
Mode Of Address - Formal voiceover discussing the regular features of Non-League football and the fans that spend thousands of pounds over the years to support their club.
I have included several shots of the grounds that Nuneaton play at, as I want to express how they are far from luxurious. The purpose of these shots is to make people wonder, why do 70 fans travel to North Ferriby from Nuneaton, a 236 mile round trip on a cold, wintery, Tuesday night, to stand for 90 minutes? (1 min 8 secs).
I am extremely pleased with the two interviews that were in the documentary, both of the interviewees really showed their passion for the club and the best point of all was that both voiced how it was "in their blood". This repeated quote really helped my documentary progress, it supported Lacan's theory of obsession and also the point I was suggesting that the support from certain fans could be more than loyalty. However with the technical side of the interviews, both were shot in low lighting and I already had the camera on quite a high ISO lowering the quality. Although when it came to editing my footage together, the shots were still dark, meaning I had to edit the footage's lighting by raising the brightness, therefore this lowered the quality further.
Technical
I have tried to use unique shots to break up Interviews and keep the viewer engaged. The GoPro shot of Stockport County turned out really well in particular as It's a shot that isn't typically found in other documentaries, this is something i've tried to achieve also, using different shots and not necessarily used all the conventions of a documentary.
The timelapse was also used as the last shot for the voiceover, although I'm happy with the way the footage has edited, I am disappointed how the natural light has lowered the quality at parts. Despite this it's still a unique shot and I feel it fitted into the sequence nicely.
I was pleased with the first interview with Dave Sharpe and how it was shot. I shot it at quite a low aperture, allowing Dave, the interviewee, to be the main focus point. If you look at the majority of film and documentaries, most have been shot using this technique.
Audio
The first interview with Dave was not captured as well due to the fact it was shot using the inbuilt microphone in the Canon Camera. Meaning when it came to editing the footage, I had to raise the volume to the maximum and this affected the quality. The second interview, with Andy, I did not make the same mistake, Instead I used the attachable Zoom mic, massively increasing the quality of the interview.
Overall I am pleased with how my documentary has turned out. I think the main positives are the voiceover, the interviews and how they can be linked the studies that we conducted, and also the shots of the ground which really express the difference of Non-League football compared to the Premier League.
Editing
It was extremely important I kept all of files and shots neat and in categorical order whilst I was editing. This enabled me to access the files I needed with ease and not waste time searching for files. I also colour labelled the files and shot based on whether they were in use in the sequence. For example all of the shots below colour labelled in violet were being used at that time in my sequence.
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