Promotional Video Production - Planning

I intend to promote the Boardroom Hospitality at Nuneaton Town FC for my promotional video production.

Business Objective 

I aim for my promotional video to sell the idea of visiting the boardroom for the VIP match day experience to anyone potentially looking at visiting Nuneaton Town FC for future games. I aim for people to feel like they want to book a place in the Boardroom after they have viewed the video, because it has been represented so well, that is my aim.

Audience

I don't want to focus on the football side of things, I want to show how lovers or loathers of football should book a place for match day hospitality due to the quality of food, extra benefits of booking and other exclusive features.  All of these features will be explained in the promotional video, but I'm aiming to keep the audience at a mainstream scale. It also has to be engaging for the viewer from the start; due to the target audience being all ages, I need to do something appropriate for all ages, whether that is a child or a pensioner.  The main feature of the match day hospitality is the 3 course meal, and I'm hoping to highlight how anyone can enjoy the quality food on offer, this I feel I can target to any age, it is something that is of interest to everyone.

Message

Currently there a newspaper advertisements featuring the match day hospitality, however I feel a  video would be extremely beneficial to the business as it's visually showing the service on offer and also the customers from previous experiences. The main message I want the viewer to leave with after viewing the video, is that, Nuneaton Town FC have great hospitality on offer and that anyone can enjoy this service on a match day.

Distribution

I believe social media is the best way to advertise anything today. Twitter, Facebook, Instagram - they all allow you to share information to millions of people, although the people viewing the video may not be appropriate due to where they live etc, however you are still reaching out to people and building up awareness. Also it would be less difficult to distribute my video for the Football Club to their large following on social media, however you would still have to make sure the description was appealing to draw them in to watch the video.

Concept

Dave Sharpe who is the Commercial Manager at the Club will be doing the voiceover for the promotional video, I feel this is important as it is his job to sell the hospitality packages for a match day. I want the video to cover everything with nice, crisp and engaging shots. I am hoping the main selling point will be the occasional shot of people enjoying the food and the exclusive interviews, after all people are not going to be interested if they don't feel as if other people have enjoyed this experience.