Music Video Planning

Due to several changes with my song and location, I had to re-plan my music video to fit alongside my new song choice, 'The 1975 - Head.Cars.Banging'.

 

The 1975 - Heads.Car.Bending (Music Video)

Music Video Evaluation

This was by far the hardest unit I have encountered during this course. From the start I was forced to deal with problem after problem. The first major problem I encountered was the original location I intended to shoot my music video at. I managed to agree to film my music video at a local bowling alley which I thought would be a great location in order for me to obtain footage; However due to staffing issues at the location, it was deemed impossible for me to shoot my video. I therefore had to create a completely different plan that would fit a different song, the only thing that remained from my original plan were the cast who agreed to star in my music video.

I decided to choose the song 'Head.Cars.Bending' by 'The 1975', which had a really nice beat and style to it which I felt I would be able to quickly create a video for. The added bonus that came with this song was that it didn't already have a music video produced for it and therefore I would not be influenced to copy a similar style that a song may have already in a video. I did view music videos that the band and similar groups had produced as part of my research (Unit 2) to gain more of an understanding for when it came to producing a music video of my own.

I encountered further problems through technical issues. Two cameras I had taken out with me to start filming the video were not working correctly, therefore my shooting dates were pushed back further. In the end, the entirety of my footage was shot in one night.

From my research I noticed that music videos that had the same sort of style music to the song i had chosen used a black and white filter on the footage to create a dramatic feel to the video. This is a convention that I decided to use for my own video. To do this I used the 'ProcAmp' feature and lowered the saturation of the shot which created a black and white look to my shots which I felt accompanied my song well. Some of the files I recorded were shot at night and therefore when i went through the same process of editing with them, it was difficult to view what was happening in the frame. I therefore had to raise the brightness which may have decreased the quality of the footage slightly, however it meant that you could see what was happening within the frame.



Also from my research of music videos (Unit 2) I realised a lot of music videos, not just the genre of song I was using, cropped the top and bottom of all the shots that were used. I decided to try this convention on my own videos and was impressed with the professional, cinematic look it gave my footage and therefore I included it throughout my music video.


For the whole duration of the time I spent filming, I had a GoPro situated on the dashboard of the car in which the cast of my music video spent the majority of their time. This allowed me to obtain large amounts of footage (Over 3 hours worth of footage) and capture the whole surroundings of the car due to the curved 'Fish eye' effect that the GoPro produces. This meant I had large amounts of footage that I did not originally plan on capturing however turned out to be extremely useful. The only negative aspect that comes along with the GoPro is the quality of the footage. The quality isn't as good as the footage I shot on the Canon 600D, however it provides a unique angle and perspective, one that is rarely used in music videos, so therefore I am pleased with it as I did wants certain parts of my footage to be experimental.

Editing My Music Video

During the time I spent editing, it was important that in my Premiere Pro session I kept my content organised so that I ensured the little time I had was spent efficiently. I had a large variety of shots that rained from files I had recorded on a GoPro to shots that were self taken by the protagonist within my Music Video. Creating 'Bins' in my Premiere Pro session enabled me to drag and drop each file into the correct Bin allowing me to access the file I needed for my sequence with ease.

Music Video Change

Due to unforeseen circumstances I have had to change the location of my song. There was a problem with the bowling alley and therefore I have not been able to shoot my music video there. As I feel that the song I chose suited the original location extremely well. Due to the change of location I now have to choose a new song and new location to shoot my music video.

The new song I will create a music video for is 'The 1975 - Head.Cars.Bending'. I chose this song as it doesn't already have a music video and therefore I instantly found it easier to generate ideas for creating a video for the song.

The Idea

I have decided to shoot a music video for the song 'Head.Cars.Bending' by 'The 1975'. The video will not necessarily contain a narrative but will almost be a montage. I intend to base the majority of my video in a car which is driving throughout a city with lengthy close ups of an individual miming the lyrics. Accompanying these shots of someone miming the lyrics, there will be shots of the city, car, etc to keep the viewer engaged to the video.

I will definitely be linking Goodwin's theory to my music video as the individual who will be miming the lyrics is styled to look like Matty Healy, the lead singer of 'The 1975'. Shots of this individual will create Star Iconography due to his style however I also intend to use multiple close ups which will also generate ideas on artistic branding and artistic portrayal.

Effects & Editing

I may edit my video so that it is Black & White, however this is not definite as I will see how effective it is with my footage. I am also planning to slow down the city shots, a regular convention I discovered when researching music videos, although I feel I will only be able to apply this to certain shots. In regards to Goodwin's research I will be editing the visuals of my music video in time to the music of the song.

Equipment

I intend to shoot at night so I will be using an LED light source position away from the camera to help the light in my shots as although I want the frames to be dark, I do not want to shoot in a high ISO and lower the quality of my shots.
I will be using a Canon 600D to shoot the majority of my footage and may also use a GoPro to capture certain experimental angles in the car and around the City.

Location

The majority of the video will be shot in a car showing a group of friends, however I intend to shoot certain shots around Coventry and Birmingham to capture shots of a city night life to break ups shots of the individual in the passenger seat miming the lyrics of the song.

Planning

 For my 'Unit 32 - Promotional Video' unit, I produced a promotional video for my client, Nuneaton Town Football Club. After multiple conversations with the management there, I was given the task of producing a promotional video for the newly established Football Academy there. The Manager, Kevin Wilson and Assistant Manager, Steve Chettle, showed me a video that was produced for them at their previous club and told me they wanted "something similar, however put your own twist on it".  I was provided with a lot of freedom to create this video, although I wanted to view similar football promotional videos so that I had a better understanding - http://kechncbenshakespeare.blogspot.co.uk/2016/03/planning-shooting-schedule.html

I was given dates for when to shoot, provided information on where the Academy players train and where I would film. With this Information I ensured that I had all the right forms filled out, such as risk assessment, talent release etc.



As I had many tasks to pursue throughout this unit, I wanted to make sure I kept my time well organised. To do this I created a gantt chart which was extremely useful. This enabled me to see when I was free to film, where I had to be at certain times etc.

Unit 2 - Effective ways to present and evaluate research methods

For the production of my music video, before I began my pre-production I conducted plant of research to further my understanding on the regular conventions used within the videos but also what music video viewers wanted to gain from viewing the video. The first part of the research I conducted was taking notes from the powerpoint that my teacher showed us during class. After one lesson I got a clear understanding of two theorists who base there theories on conventions within music videos, Andrew Goodwin and Carol Vernallis. I then typed up this research onto my blogger account and began to add to it using secondary sources such as other webpages and books. I felt that the most useful information I collected was from SlideShare Presentations, however it is well known anyone can create and upload these, so I decided to cross-check the findings with other SlideShare accounts as well as blog posts, articles etc and it seemed to me that the information was accurate. 

Although I am a regular viewer of music videos, previously I have viewed them passively and not really paid much attention to notice regular conventions. However after researching into Goodwin and Vernallis I viewed many music videos and applied their theories to my own analysis of multiple videos. This increased my knowledge of music video conventions so that when It came to producing my own video, I knew exactly what conventions featured in certain genres. For example, I produced a music video for the Alternative genre, common conventions include the video cutting in time with the music, close ups etc.

To gain further research into what audiences wanted from their music video viewing experience, I conducted an online survey via 'Survey Monkey' https://www.surveymonkey.co.uk/r/9VG9RJ7 .

Producing this survey made me feel like I would collect more research and build up more of an understanding before I went away and produced a music video of my own. From answering online surveys before, I know how long and dull they can be so I have tried to capture as much information as I can from people in only 5 questions. I did find some of the answers interesting, particularly the 

'What is your favourite genre of music?' question as 'Dance' came back as the highest percentage of votes, the genre I am producing a music video for. In that respect the survey was useful although there were a few insensible answers, which f course is always a risk of running online surveys.

Focus Group

After gathering more information through my analysis of five music videos, some new and old, along with my online survey, I had a much clearer idea on what you can typically expect to find In music videos and what viewers can expect to see when they watch the ideas. However I wanted to listen to other ideas my fellow HNC Creative Media Production students had. Focus Groups allowed me to gain data and information from a primary source which would then further my knowledge on music videos.

Conclusion

After I gathered all of my results together, I realized that for the production work I was creating, I hadn't really gathered qualitative  findings that would help me to produce my own music video. The results I collected can definitely be seen as unreliable. The focus group I carried out with my fellow HNC students did provide me with some ideas and knowledge in the form of primary results, however it was indeed all opinion based. The online survey I sent out was disappointing in terms of how successful my finding turned out to be. I sent out my survey online via social media sites such as Facebook and Twitter, however may of the answers were not serious and were of no help in the production of my music video. Therefore the most useful research I carried out before producing a music video of my own was actively  viewing a variety of music videos and studying notes from renowned theorists Goodwin and Vernallis. From viewing videos I could visually see for myself what the regular conventions were in a music video and how I could produce a professional looking music video of my own. The notes I had taken from lessons and online on the work of Goodwin and Vernallis meant that I could then take my own findings and compare them to the findings of renowned theorists such as Goodwin to discover for example, the most common conventions in music videos.

Improvements I would make In The Future:

-Record the audio from the Focus Group to use for evidence
-Collect a wider range of books and online sources to further my research
-Replace the questionnaire with a different form of research.

Carol Vernallis

Vernallis' theory is based around four key concepts that all relate to how a music video is produced:

-Narrative

-Editing

-Camera movement and framing

-Diegesis 

Carol Vernallis believes that the music video is a visual response to the narrative, she suggests that whatever is shown on screen reflects the lyrics the artist is singing. However she does say that this may appear at times fragmented, with the narrative being partially complete.

Carol Vernallis suggests that music video editing may often break the convention of continuity editing. She also furthers her theory by saying that the editing will be brought to the foreground, where as continuity editing is invisible almost, the editing in music videos is placed to be visible to the viewer.

Typical shots Carol expects you to see in a music video:

- Jump Cuts

- Breaks of the 30degree rule

- Cutting with the lyrics

- Extreme changes in pace

- Juxtaposed frames

- Graphic matches 

Establishing shots and close up shots are believed to be two key conventions when it comes to the camera movement and framing in music videos.Vernallis believes the style of framing of the video will be distinctive to that particular video and that the camera may even move in time with the lyrics.

Diegesis in the eyes of Vernallis is set to revealed quite slowly. The actions in the video will not always be completed and may be disrupted in some way, there will be many repetitions throughout the music video and some frames will appear more important than others to the viewer. 

Storyboard

 

Shots To Be Used

Feedback

Health & Safety

Finished Video & Evaluation

This is the first draft for my Nuneaton Town FC Academy Promotional Video. This video is designed to promote the Football Academy and persuade young footballers to want to join. The Scholarship course allows young footballers to enjoy both full time football and still gain a qualification in the form of a Level 1 or Level 2 BTEC Diploma in Sport.

I have tried to apply equal emphasis on both aspects of the course and have done so by using footage from on the field and in the classrooms.

I did however decide to change my video. I have changed and shortened some of the clips and also changed the song as I did not feel that the initial song used suited the style of video.

Evaluation 

I found this type of video difficult to create at times. Throughout my research I viewed quite a few videos similar to the topic of my own, however they were produced on a much larger scale. These videos did provide me with inspiration for certain shots that I would later on go onto produce myself, although I am not totally happy with how they turned out.

One of the main challenges I faced was filming serious footage of a large crowd at once. A lot of the footage I captured was unusable due to people laughing in the shot, something of which the Manager didn't want to capture as he wanted to emphasise on the structure of the Academy they are establishing at Nuneaton Town FC. This is why the Manager asked me to produce a video of the Academy set up as it is relatively new and he wanted something visual to send out
to young footballers with a lot of potential who would then hopefully like to join the set up at
Nuneaton Town FC.

In the middle of planning the shooting for my video, I did have to change the whole plan and theme for my video. Nuneaton Town Football Club had initially told me that they wanted a 'Boardroom Hospitality' video producing, I had already planned out what I was going to do, how I was going to film it etc. Then I had a spontaneous conversation with the manager and was told that he now wanted a video that promoted the Academy set up and it would be shown during a presentation night to the new scholars. This came about quite late on in the unit however I still managed to re-do all f my planning in time.

In terms of shooting the actual footage I used a Canon 650D for the majority of the video. I faced a natural challenge whilst shooting the training footage as it was quite dark lighting despite it being the middle of the day. This gave me a big problem straight away as I wanted to capture smooth running shots of the players training with very little blur captured. As I increased the frame rate enabling me to shoot smooth footage, the lighting was clearly effective. I did attempt at raising the ISO, the next problem I encountered was grainy footage. One thing I noticed about the videos I viewed in my research was that all the shots were incredibly smooth despite the fast paced action being shot, this was definitely a feature I wanted my video to conform to. I decide to ensure that the action in training I shot was smooth with a limited amount of blur, the only downfall to this was that during editing, I did have to raise the brightness to some extent, this meant I lost some of the colour in my shot.

The part of the promotional video I am most pleased with is the footage I captured using the GoPro Hero 3 camera. This camera attached to one of the players during training with the help of a chest brace, enabled me to capture engaging footage from the point of view of the player. The shot really places you in the boots of the footballer on screen, I feel as though it is perfect for the purpose of the video, which is of course, to demonstrate life in the Nuneaton Academy to them. In terms of the quality of footage too, it was not only the easiest to capture, however it required the least amount of editing also. The GoPro automatically adjusted to different lighting and was perfect for the fast paced action taking place, providing me with smooth footage. If I was to do something similar in the future, I may even think about shooting the whole of the video with the GoPro on the chest brace; I was so pleased with how it turned out, it created a real sense of 'virtual reality' for the viewer, you were able to see everything in their POV.

The education shots which were "very important for the video", in the words of the Manager, were much easier for me to shoot. Apart from one classroom where I again had to raise the lighting during the editing, the rest of the footage I shot was bright, full on good contrast and really smooth. I did actually experiment in the way in which I shot some of the classroom footage, regularly used a panning shot. Something again I noticed from viewing similar videos within my research was that the educational side of things was shot differently compared to the football side, after all it is less interesting to the majority of the target audience (young footballers). I felt that by adding the occasional panning shot to the sequence, it would keep the viewer engaged.

In terms of the video's effectiveness I feel that the video does promote the club's academy, however there are definitely areas in which I could improve the video. I mentioned previously about how effective I found the GoPro footage when viewing all the clips in post-production, it really did place you in the footballer's boots and that for me is perfect for young players who potentially could be joining the academy. I feel interviews with a few of the players could also improve the video, It would be useful for young players who are unsure about the academy to hear the views of players who are already at the club.

Success

This video is to be used at a presentation night and will be shown on the website to hopefully promote the academy and attract individuals to turn up to the presentation night in which the young footballers will be given all the information they will need before joining the academy. The only way I can get an idea of how successful this video has been is by seeing how many people firstly turn up to the presentation night (9th May) and secondly, how many people want to sign up for the Academy following the presentation night.

I have decided to choose this as the song for the production of my music video. Although the location for my video is a bowling alley, the same setting as 'Scouting For Girl - She's So Lovely', I intend to produce something with a completely different narrative. Scouting For Girls used a studio setting in their video also, the entirety of my video will be shot in the Bowling Alley.

Narrative

The Narrative of my Music Video will be about a young male out with his friends for the night. A girl and her partner walks into the bowling alley and are using the lane next to the group of friends. At this point of the night all of the friends are very drunk and want to do everything they can to attract the attention of this girl. However the girl is being mistreated by her partner. One of the friends steps in to help the girl, she realises how nice this guy is helping her and decides to stay with the friends after her partner leaves her. The friends can now enjoy the rest of their night, and the girl has found someone who will look after her.
Through the use of Goodman's research I will try to achieve making a Music Video that conforms to the Pop Genre. I believe the location of a Bowling Alley that includes features such as neon lighting, people enjoying themselves etc it will conform to the characteristics typically found in the pop genre. I will include several close ups to emphasise implications on looking good, something that is typically reiterated throughout the genre. There will not be any nudity or intimate location used in my video, however I may show elements of exhibitionism through elongated shots of certain parts of the body so I can then use the shocked facial expressions of the friends alongside to build up a real image of how beautiful the girl that walks into the bowling alley is.

Gantt Chart

I produced this Gantt Chart as I went along with producing my promotional video to show clearly what I was doing on a day to day basis. This enabled me to keep my work and time organised as I had  already planned when I was going to carry out a specific task.

Andrew Goodwin

Andrew Goodwin is an Australian born operatic tenor. Goodwin spent years analysing music videos and put together a set of key features.

Features between Lyrics + Visuals

-Illustrating

-Amplifying

-Contradicting

Music + Visuals 

-Illustrating

-Amplifying

-Contradicting

-Cutting visuals in time to music

Music Videos generate genre conventions

-Stadium Performance

-Studio Performance

-Location

-Narrative

-Conceptual/Experimental 

Several close ups of the artist

-Artistic Branding

-Celebrity Culture

-Artistic Portrayal 

-Implications on looking good

Star Iconography

-Branding

-Style

-Brand Values

Looking + Voyeurism

-Nudity

-Exhibitionism

-Intimate Location

-Frame within a frame

Intertextuality 

-Other Music Videos

-Films

-TV Programmes

How To Analyse Music Videos

-Thought Beats - Where you see the sound

-Narrative + Performance 

-Relating visuals to song

-Technical aspects to a Music Video

Thought Beats

-To look at the music itself we must take into account the structure of the song.

Questionnaire

I created this Questionnaire to see how happy and content the business people were with the promotional video I produced for them.

Planning - Shooting Schedule

On Tuesday 1st March, I am going to travel to training with the youth team to film some footage.
I looked around the internet for footballing videos, particularly training sessions to try and get a feel for the angles, lighting, movem
ent that were used during the filming and post production. When I looked at a training video produced by England FA It was surprisingly basic, there were no editing used, in fact the only thing the camera did was always follow the player in the shot. They regularly shot long shots, close ups were shot too however when they were the camera would have to continue to follow the player's movement. I have decided to use both of these features in my video as I feel although they are simple, it creates a professional look to due to how popular they are in these type of videos.

I will then shoot the Education part of videos on the 2nd March. 

This was a really difficult part of the video to plan for, It is a type of video I was really unsure on how it was shot and it took me a while before I even found any relevant footage that could be similar to my own. In the end I found a video from January 2016 produced by Maidstone United Academy ( https://www.youtube.com/watch?v=yhl4T7YkXsI ) , a short video very similar to what I intend to shoot myself. In their Education side of the video, It was shot using a glide bar, shot in different angles and slowed down in the post production. I don't intend to slow my footage down for the Education part, the match footage and training footage may well be slowed down to make it more dramatic, however I do not feel that the slow motion worked for the classroom shots. However the way Maidstone used the glide track in order to obtain a stead moving pan was very impressive and something I would definitely consider for my own video as It created a very professional edge to the video.

Music Video Analysis

Mike Posner - I Took A Pill In Ibiza (Seeb Remix) (Explicit)

This video by Mike Posner shows a lot of the conventions that Andrew Goodman discovered whilst studying Music Videos.

The lyrics within this video are illustrated within this video. For example, the opening line "I took a pill in Ibiza", the opening shot is a picture of a hand holding a pill. The next shot shows a close up of Mike Posner himself, which shows star iconography as he features regularly within the majority of his videos, however this is an unique occasion as he is negatively portraying himself with the face that it is himself taking the pill. Another example of lyrics and visuals being illustrated is a shot of people staring and even removing their glasses to look at Mike as he walks past the large crowd in the club whilst the lyrics state "because i'm a real big baller". Goodman also believed that from his research, Music videos generate genre characteristics, as this is a Dance genre music video, it is set in the appropriate location of a club.   The next topic that can be discussed is the Looking and Voyeurism within the music video. 

Exhibitionishm plays a large part  in the music video and specifically the dance genre in general . Women appear to be throwing themselves at Mike within the video and there also appears to be a large amount of women compared to males. There is a specific scene in which Mike is having sex with a girl in the cubicle of a toilet and the lyric is "I already blew my shot" a line that could be interpreted as something of a sexual nature but at the same time of illustrating lyrics it is showing an intimate location  and nudity to some extent. This video is a really good example for accompanying Goodmans  research of narrative + performance and the lyrics definitely are being illustrated by the visuals. 

Jake Bugg - Two Fingers

This video directed by Jamie Thwarves includes a lot of features that Goodman discovered from his research.

The video often illustrates the features between lyrics and visuals, for example when Jake sings the line "I drink to remember, I smoke to forget" shows a long shot of Jake walking down a street with a guitar smoking. Another example is when Jake says " I go back to Clifton to see my old friends" a long shot is shown of Jake sitting with his friends.

Because of the genre, there isn't really a link between music and visuals, so I would say that this video contradicts the music due to how the two do not accompany each other, where as the lyrics link nicely.

In terms of the genre characteristics, this video features quite a few conventions Goodman discovered. The main convention is narrative which is apparent, it is as if he is telling a story from his past. Jake is also seen in a studio, a regular convention in alternative/rock genres however this time he is performing in the narrative and therefore not playing in time with the music, it appears as though he is jamming with other musicians, finally we get the last part of the story as he is seen on stage in a stadium performance another regular convention within rock music videos.

Several close ups of the artist, another convention, is also heavily featured, this supports the artistic portrayal and branding that are suggested with Jake Bugg who is widely known for his Harrington Jacket, Fred Perry Polo and acoustic guitar. These features also link with Jake's style of course with his start iconography.

Intertextuality plays a role in the majority of Jake Bugg's music video as Vicky McClure from the social realism series and movie 'This Is England' features in the video. This creates a star image within his videos attracting more people. It could also be argued that Jake's videos are shot to look like social realist films, this is due to technical conventions such as lack of studio lighting, handheld camera, other conventions also such as taboo topics, in this case it would be domestic abuse and heavy drinking.

CHVRCHES - Leave A Trace

The lyrics and visuals within this video do not actually accompany one another so I would say for this video the lyrics are contradicting the visuals. However in terms of the music and visuals I would say that the music is amplifying the visuals, for example the beats seems to trigger strobe lighting and  a variety of colours within the lighting and also the shots used of the Lauren Mayberry, the star in this video and also the lead singer of the band.

This song slots into the alternative/pop genre and is set in a studio with a unique muse-en-scene in which there is water, smoke and lots of different lighting. In relation to Goodman's research I would argue this is quite an experimental video as it features no sign of an actual studio or narrative.

The lead signer Lauren features heavily in this video, and there are many close ups of the singer. This is creating a artistic portrayal due to the clothes she is wearing but also it applies implications on looking good.

The video contains no nudity, but in terms of Goodman's research on looking and voyeurism, I would definitely argue that there are cases of exhibitionsim within the video.

Scouting For Girls - She's So Lovely

I studied this video in detail due to its location as I was thinking of shooting my own video in a Bowling Alley also.
Features between lyrics + visuals
All through the song the lyrics are about the affection that the male protagonist has towards the female in the video, hence "She's So Lovely".
As the lead singer sings "she's so lovely", the girl appears for the first time and all of the men are gazing upon her, showing that the lyrics within the song are illustrating the visuals.


Music + Visuals 
The music within the song is very upbeat and that illustrates the bright atmosphere of the bowling alley, however I would not say that the video has been edited to cut in time to the music etc.

Music Videos generate Genre Characteristics 
The video definitely conforms to it's genre characteristics. The video has been shot in a bowling alley, a positive, atmospheric location, perfect for a song from the Pop Genre. Parts of the video are also shot showing a studio performance, a characteristic that is frequently used throughout alternative/pop/soft-rock music videos. I would also this video has a narrative due to how well the lyrics and visuals accompany each other.

Several Close Ups of The Artist

This is another feature from Goodwin's research that is heavily used in this video. The protagonist within the video is also the main singer within the band, every time a close up of his face is included, he is furthering his artistic portrayal and branding. Also the visual again is illustrating the lyrics. This close up is used when he sings "She's so lovely", suggesting he is showing us how he is attracted to the woman due to his facial expression.

Star Iconography

I would say this video has been styled to look as if it was based in the 80's maybe early 90's due to the mise-en-scene and the style of clothes all the actors are wearing. You could argue this is an experimental concept however I would say that this is another possible genre characteristic as it goes together with the concept of the 'cheesy' pop song.

Looking + Voyeurism
I would say that this whole video is based on exhibitionsim. The video and song is about an attractive girl in a bowling alley, and a large amount of males are attracted to her. This is shown in several shots. For example when the girl first walks in, all of the males instantly draw their attention to her. There is no nudity or intimate locations, however there are shots showing part of her body to build up this sexual image of herself and accompany lyrics like "I think, you are lovely".
Intertextuality
I would say this music video contains no intertextuality.

Foo Fighters - The Pretender

Features between lyrics + visuals 

I would say that the lyrics are definitely not illustrated by the visuals in the video, however I would
argue that the lyrics amplify the visuals. "What if i say I'm not like the others" and then the shot of riot
police marching upon the band suggests the idea of rebellion.

Music + Visuals 
I wouldn't say that the visuals are cut in time to the music, however the music does amplify the standoff
between the band and the riot police, it builds up tension and generally makes the video really
exciting for the viewer. However it is unusual when we get just before the Chorus, the song is loud all
the way throughout the song, however when 
the police final start running the song goes quiet,
 I wouldsay this contradicts the situation in the 
visuals, however it is purposely placed - 
When the red screenbehind them explodes, 
the chorus kicks in, the heavy distortion resumes
, the quiet part was brought into further
 the tension.



Music Videos generate Genre Characteristics 
This video appears to be set in an empty stadium of some sort. 
You can't really see most of it due to the dark lighting in areas, 
however it could even be classed as a studio performance, a frequent 
convention in the Rock/Pop/Alternative Genres.

Several Close Ups of The Artist
There are a couple of close ups of the lead singer of the video, 
Dave Grohl, and this is due to the sizeof artist. Everytime a 
close up is used, it is showing the celebrity culture.