Promotional Videos

Nike Football Boots Promotional Video 

The main purpose of this video from Nike is to promote Ronaldino's exclusive boot range. The purpose is given away after a few seconds due to a close up shot of Ronaldinho putting his boots on.



Target Audience - The promotional video shows Ronaldinho showcasing his footballing skills. This video is being aimed at footballers and football fans as the audience may be persuaded to invest in these boots in order to recreate the skills of Ronaldinho.

Mode of Address - There is no dialogue in this video, meaning that the main selling point to persuade viewers to purchase the boots is Ronaldinho.

Technical conventions - It appears as though no editing has taken place in this video.

Brand Identity - The boots Ronaldinho was originally wearing were Nike, the ones he replaced them with were Nike and the ball he used, was Nike. The Nike tick is shown throughout the video several times. The tick of which is known worldwide and therefore brand identity is shown throughout.

Cardiff City Hospitality Promotional Video

https://www.youtube.com/watch?v=1nRIyDodJtk

This Video is extremely similar the model I aim to achieve for my own promotional video.  The shots are all captured nicely, theres a range of shots advertising the food and drink on offer and also reactions showing the product pleasing its customers.

Target Audience - This promotional video is targeting Cardiff City Football Club fans as its main target, however due to the large amount of shots featuring the food, it's clear you do not have to be a Cardiff City or football fan to enjoy this match day hospitality experience, something of which I aim to achieve.

Mode Of Address - Like the previous promotional video, there is no dialogue. Despite me producing a video with the same topic as this promotional video, I am going to include a voiceover as well as upbeat music, where as Cardiff have chosen to just include music. The music is intended to suggest the good atmosphere included within the match day experience.

Technical Conventions - The promotional video is absolutely packed with pull shots, visually the video looks great. The shots fade into one another showing the glamorous food and focus in and out, its something I am hoping to replicate for my own promotional video. The video also features panning shots emphasising the quality of service that Cardiff are offering.

Brand Identity - The first shot is an establishing shot of Cardiff City's stadium, showing the badge of Cardiff. This badge is seen throughout on the waitress' shirts etc. Of course the final moments show highlights of a game in which Cardiff City are playing, and this is where most people will recognise the Cardiff City badge, particularly football viewers.

Go Pro Hero 3 

https://www.youtube.com/watch?v=A3PDXmYoF5U

Target Audience - This promotional video is aiming to target people who would be interested in buying the new GoPro camera, people who own the previous GoPro camera and therefore this would try and convince them to upgrade or perhaps the beautiful shots captured would interest anyone and therefore this video could be a aimed at a mainstream audience.

Mode Of Address - Again this promotional video does not feature any dialogue, instead the high quality, visually appealing shots are enough to convince people into buying the new GoPro, well thats the aim.

Technical Conventions - The shots jump into one another, majority of the shots also use a panning shot. The promotional video also uses a lot of aerial shots and birds eye view, this is produced due to the use of a drone. All these shots show the features of a GoPro as it clearly states in the description  "Shot 100% on the new HERO3® camera from http://GoPro.com. 

Brand Identity - Not a lot of brand identity features in the promotional video, until the later stages of the video when the skier opens up his parachute and the logo of GoPro appears all over the parachute.

Apple iPhone 6s 

https://www.youtube.com/watch?v=aBYWGjIzvyw

Target Audience - This video is aiming to reach out to a large, mainstream audience. This message is provided due to the fact that different, age, nationalities and class groups are all shown using the phone, its represent as being suitable for anyone.

Mode of Address - The combination of the upbeat music, the fast shots and the informal, yet useful voiceover all combine nicely to keep the viewer engaged. As the voiceover is describing the phone to the viewer, they're also being shown.

Technical Conventions - The promotional video is full of fast paced shots, jump cuts - cutting from one individual using the phone to another and supported by the fast beat of the music this is a very on edge video, its really expressing the excitement of all the new features within this phone.

Brand Identity - Only brand identity presented is the Apple logo shown on the back of the phone.